Content about Branding

March 8, 2012
Boston Market names chief brand officer
Boston Market has named Sara Rosenberg Bittorf its new chief brand officer
February 21, 2011
Having Words with Hamish Dodds
Dodds talks about the state of and future for Hard Rock International.

October 4, 2010
Are you ready to license your brand for retail sales?
Extending a restaurant brand can provide the owner with significant incremental revenue to the bottom line.
July 19, 2010
Dan Tana's loses trademark battle with Dantanna's
Iconic Hollywood spot sought to cancel Atlanta sports bar's trademark.
August 9, 2009
Match brand identity and guest experience to maximize ad dollars
Do you hear that sound? The one that sounds like a toilet flushing? It’s actually...
April 5, 2009
Restaurants’ secrets to success are written in their ‘brand DNA’
What many are describing as the “Great Recession” is well upon us. It is impacting...
January 25, 2009
Reinvent your bar
Bar patrons at many upscale steakhouse restaurants are finding themselves in a whole new environment....
October 26, 2008
Dlush founder empowers staff to develop professionally
If MTV opened a juice concept, it would probably be a lot like Dlush Beverage...
October 23, 2008
Souper Salad brings Pizza Inn vets on board
SAN ANTONIO Souper Salad Inc. has added four former Pizza Inn executives to its management...
October 5, 2008
FCC’s ‘reality’ script for labeling TV product placements could crimp roles for branding
After El Pollo Loco was featured in an episode of “The Apprentice” last year, I...
May 4, 2008
Repositioning is new rite of spring as chains hire ad agencies to grow their brands
Spring is a time of renewal, and early into the season several chains have hired...
December 2, 2007
Chains planning aggressive growth rev up rebranding efforts
Whether their planned expansion would be slow and steady or revved up, restaurant chains poised...
November 4, 2007
That animated fish is fascinating, but more food focus would have made Captain D’s rebranding spot stronger
Captain D’s Seafood Kitchen is no rookie when it comes to rebranding....
October 21, 2007
Gregory: Build brand value to boost revenues, reputation
Speaking directly to MUFSO 2007’s “Fire Up Your Brand” theme, corporate-branding analyst and consultant James...
October 21, 2007
Gregory: Build brand value to boost revenues, reputation
Speaking directly to MUFSO 2007’s “Fire Up Your Brand” theme, corporate-branding analyst and consultant James...
May 27, 2007
Companies strike up the brand to win over new, loyal customers
As competition in the restaurant industry heats up and consumer expectations constantly change, the creation...
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