Content about Denny Lynch

December 14, 2011
Wendy’s wins award for promoted tweet
Wendy’s won Twitter's 2011 Golden Tweet honors
August 26, 2011
Why chains pick Columbus, Ohio, as test-market target
Wendy's, Max & Erma's and Panera Bread test new designs in Ohio
August 9, 2011
Wendy’s sues franchisees, unveils prototype
Wendy’s finds itself locked in a legal wrangle with a group of its own franchisee
June 2, 2011
McD rides steady message as rivals struggle
Burger King and Wendy’s are undergoing big changes in their marketing departments
January 21, 2011
NRN 50: Getting real
Consumers’ cravings for authentic ingredients compel operators to promote natural products
January 21, 2011
NRN 50: Waste not
Multiple uses for a single ingredient leads to fewer kitchen leftovers, more menu variety
November 29, 2010
Wendy's tests D.T. Double in Texas, Rhode Island
Chain's new burger the second to reference founder Dave Thomas
November 22, 2010
Companies target influential bloggers to promote product rollouts
The buzz-makers increasingly targeted by restaurant publicists these days are the citizen-journalists who specialize in word of mouth.

November 10, 2010
Wendy's overhauls its fries

Wendy’s has revamped its French fries, replacing the current version with skin-on fries seasoned with sea salt, the chain said Wednesday. The new natural-cut fries, which mark the first time in 41 years Wendy’s has reworked its fries, are expected to be in all 6,600 stores by the end of next week. Wendy’s said the new fries are part of its “You Know When It’s Real” brand positioning, which has included a new line of premium salads and sandwiches made with applewood-smoked bacon.

November 9, 2010
Wendy's tests new line of burgers in Las Vegas
Burgers named after founder promoted with commercials featuring real 'Wendy'
November 30, 2009
Wendy's adds Deluxe Value Meals
DUBLIN Ohio Seeking to fortify its menu with more pricing variety, Wendy’s kicked off advertising...
November 22, 2009
Wendy’s parent interested in Krispy Kreme?
ATLANTA Wendy’s/Arby’s Group Inc. and Krispy Kreme Doughnuts Inc. would not comment on a report...
April 5, 2009
Starbucks brews up spot on the list of top social brands in 2008
Starbucks Coffee, like many competitors, is trying to figure out social media and make it...
March 30, 2009
Brands seek to garner attention through social media
Starbucks Coffee, like many competitors, is trying to figure out social media and make it...
January 27, 2008
The NRN 50: Familiar faces
Advertising characters and icons are so prevalent in American culture that they sometimes transcend the...
July 8, 2007
Major fast-food chains defy New York City’s menu-labeling mandate
Even as the July 1 deadline for adopting New York City’s requirement to list calorie...
June 26, 2007
Chains ignoring NYC's menu-labeling rule
NEW YORK Some of the country’s largest restaurant chains have indicated that they would not...
May 20, 2007
Scams
It could have been a made-for-television movie of the week. A husband and wife team...
March 11, 2007
N.Y. officials deny Wendy’s bid to use labeling loophole
NEW YORK Wendy’s International would not exempt the chain from a new law requiring that...
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