Content about Design

February 16, 2012
Captain D’s initiates new ad campaign
The chain's new advertising campaign that kicked off on Valentine’s Day
December 5, 2011
Strategic thinking, inside the box
Jim Sullivan on innovation in the industry.
October 28, 2011
Meet the Restaurant Social Media Index
NRN, DigitalCoCo present 3Q results
June 7, 2010
Operators race to bring new, 
innovative products to market

At Bruegger’s Bagels, product innovation occurs at a breakneck pace that Philip Smith describes as “throw 50 things up against the wall.”


“Our go-to-market strategy is to constantly have new products,” said the executive chef and director of new products and services for the 296-unit, Burlington, Vt.-based chain. “We have a calendar with a series of limited-time-
offering products. If they are winners, they make it on to the full-time menu. For us, it is a strategic direction to have new products.”


April 14, 2010
Bruegger's to revamp its restaurants
Bruegger's Bagels will begin rolling out a new design this month with a warmer feel aimed at encouraging customers to linger.
January 10, 2010
Fish story lifts Ivar’s sales
For eight weeks beginning Aug. 22, Seattleites followed developments tied to the discovery in Elliott...
November 8, 2009
Parasole: Political correctness not mandatory for indies’ marketing plan
In the dog-eat-dog restaurant world, there seems to be little that serial “restrepreneur” Phil Roberts...
November 1, 2009
Don’t wait to implement post-recession strategies
The light at the end of the tunnel is flickering; it is no longer pitch...
November 1, 2009
Ivar’s comes clean over sunken-billboard promo
Sinking the hopes of anyone who wanted to believe that billboards recently pulled from Elliott...
September 30, 2009
McDonald's lets customers write billboard slogans
KANSAS CITY Mo. Breaking away from the pack of businesses trying to advertise across the...
February 22, 2009
Build early and ‘fail fast’ to set stage for innovative thinking
Setting forth principles for innovative thinking in a spotlight presentation at The NAFEM 2009 Show...
October 26, 2008
Dlush founder empowers staff to develop professionally
If MTV opened a juice concept, it would probably be a lot like Dlush Beverage...
May 11, 2008
Restaurant CIOs share sources of tech innovation and solutions during panel
Restaurant information technology executives are inspired to innovate from without as well as from within...
May 11, 2008
Restaurant CIOs share sources of tech innovation and solutions during panel
Restaurant information technology executives are inspired to innovate from without as well as from within...
March 23, 2008
Having Words with Daniel M. Manning, Regional VP, Coca-Cola N.A. Foodservice and 2008 Chairman, IFMA
As vice president of the West region for Coca-Cola North America Foodservice, Daniel M. Manning...
March 16, 2008
COEX ’08: MenuMasters winners share innovation insights during COEX
Innovation remains critical to a restaurant chain’s success, according to panelists at the Chain Operators...
November 25, 2007
SBE positions itself for growth as a multiconcept operator with new hotel and restaurant concepts
The operator of the chic Asian restaurant Katsuya here is poised for what it expects...
September 30, 2007
Advertising agency says golf-focused ‘sneaky big’ campaign aided sale of Smith & Wollensky brand
An ad campaign can raise brand awareness among consumers, but can it make the brand...
September 16, 2007
During troubling times, aim to accentuate the positive to stave off mental meltdowns
Short of the pure terror and uncertainty in the months following 9/11, there have been...
May 14, 2007
McD breaks nationwide recruitment campaign
CHICAGO McDonald's Corp. launched a new national advertising campaign Monday that shines a spotlight on...
April 29, 2007
RLC speakers tackle issues of immigration, innovation
Operators at the Restaurant Leadership Conference here this month addressed issues ranging from effective methods...
April 2, 2007
Andres to develop, oversee foodservices of new lodging chain
LOS ANGELES Calif. A newly formed high-end hotel company has retained famed Washington, D.C.,...
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