As voters went to the polls on Election Day, many restaurant marketers were following one issue more closely than the congressional contests: an effort by the San Francisco Board of Supervisors to override Mayor Gavin Newsom’s promised veto of a proposed ban on restaurant toys.
Called the Healthy Meal Incentive legislation, which closely resembles a ban already in place in unincorporated Santa Clara County, Calif., the law would restrict restaurants from using toys to market meals to children, unless those offerings met stringent nutritional requirements.