Content about Facebook

May 5, 2012
Social media: Where to 'start'
How to use social media to do more than just sell and self-promote
May 5, 2012
Social media: Where to 'start'
How to use social media to do more than just sell and self-promote
April 30, 2012
Join the loyalty club
Chains experiment with innovative rewards to drive new membership
April 30, 2012
Tips for making your brand Pinterest-ing

Jim Sullivan's People, Performance & Profits column for April 30, 2012.
April 30, 2012
Tips for making your brand Pinterest-ing

Jim Sullivan's People, Performance & Profits column for April 30, 2012.
April 13, 2012
Restaurants seize tax-day promotions
Chains drive tax day traffic with deals, promotions
April 13, 2012
Wing chains reveal post-peak strategies
Brands plan to sustain sales and traffic beyond the peak sports season
April 10, 2012
How to make the most of Instagram
Mama Fu’s, Pinkberry, Ava Kitchen & Whiskey Bar offer tips
April 10, 2012
How to make the most of Instagram
Mama Fu’s, Pinkberry, Ava Kitchen & Whiskey Bar offer tips
April 2, 2012
Pinning down Pinterest
Industry users share tips on using the site to build engagement
April 2, 2012
Special Report: Creative communication
Chains tap traditional and modern marketing tactics to reach customers.
March 29, 2012
How restaurants can leverage the new Facebook Timeline
On the new platform, marketers have more ways to leverage “likes”
March 29, 2012
How restaurants can leverage the new Facebook Timeline
On the new platform, marketers have more ways to leverage “likes”
March 14, 2012
Restaurants look to capitalize on 'March Madness'
Restaurants run a variety promos to drive traffic and boost sales
March 13, 2012
Building value with social-media campaigns
Cinnabon and Dairy Queen grow fans and followers
March 13, 2012
Building value with social-media campaigns
Cinnabon and Dairy Queen grow fans and followers
March 12, 2012
Olive Garden debuts $6.95 ‘Create Your Own’ lunch promo
The new offer follows on the heels of a three-course, $12.95 dinner promotion
March 2, 2012
Mooyah Burgers shares tips to succeed on Facebook

Mooyah Burgers & Fries, which ranked No. 1 in the Facebook growth category of the fourth-quarter Restaurant Social Media Index, considers the social-media platform as just one layer in a fully loaded marketing sandwich.

March 2, 2012
Mooyah Burgers shares tips to succeed on Facebook

Mooyah Burgers & Fries, which ranked No. 1 in the Facebook growth category of the fourth-quarter Restaurant Social Media Index, considers the social-media platform as just one layer in a fully loaded marketing sandwich.

February 21, 2012
Jimmy John's pulls sprouts from menu
Sandwich chain responds after customers are sickened with E. coli
February 20, 2012
Survey explores industry’s online audience
Social media marketing can be a powerful way to reach customers.
January 3, 2012
Restaurants' social-media strategies in 2012
Executives outline tactics for connecting with customers and franchisees
January 3, 2012
Restaurants' social-media strategies in 2012
Executives outline tactics for connecting with customers and franchisees
December 14, 2011
Wendy’s wins award for promoted tweet
Wendy’s won Twitter's 2011 Golden Tweet honors
October 30, 2011
Restaurant Social Media Index: 3Q results
Quality, not just the quantity, of fans and followers matters the most
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