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March 22, 2012
Sonic 2Q profit falls, sales rise
Special gains on debt in 2011 weighed on 2Q profit
February 16, 2012
Red Robin continues turnaround efforts following strong 4Q
New prototype, more burgers and additional fast-casual units planned
January 18, 2012
Sonic names four new VPs to leadership team
VPs of packaging, field services, brand systems, field marketing named
January 4, 2012
Sonic Corp. profit dips in 1Q
Sonic Corp. on Wednesday reported profit and revenue were down in the third quarter
November 9, 2011
Dunkin’, Sonic, Red Robin unveil new sandwiches
Sonic, Dunkin’ and Red Robin each introduced LTO sandwiches
October 31, 2011
NRA responds to reports, allegations of Cain misconduct
Presidential candidate accused of inappropriate behavior in late '90s
October 18, 2011
Sonic net income up in 4Q
Sonic Corp. on Tuesday reported fourth-quarter net income of $12.3 million
October 5, 2011
Sonic, Red Lobster ads most effective
Ace Metrix ranks chains’ most effective TV ads from the third quarter
October 3, 2011
Sonic annual same-store sales turn positive
Company says quality improvements have helped
September 7, 2011
Makula steps down from board at Red Robin
David Makula has resigned from the board of directors at Red Robin
August 29, 2011
Sonic's Limeades for Learning awards cash to schools
Drive-in customers can vote on school projects for the chain to aid
August 22, 2011
Voice of the people
With the rise of social media, the brand ambassador has become an increasingly popular tool for deepening engagement with customers.
August 11, 2011
Red Robin profit jumps 59% in 2Q
Red Robin continues to see traction from turnaround efforts
August 1, 2011
Denny Marie Post new SVP and CMO at Red Robin
Red Robin named Denny Marie Post to senior vice president and chief marketing officer
July 6, 2011
Sonic’s new hot dog spices up popular menu line
Baja is quick-service chain's latest top dog
June 9, 2011
The Penton Restaurant Group Marketing Round-Up
The Round-Up

Each month Chris Keating, Associate Group Publisher of the Penton Restaurant Group, contributes to a newsletter that analyzes and discusses the latest topics, trends, and ideas affecting the world of the B2B foodservice industry.

Below is an archive of The Round-Up:

April 2012 - Robin Hood, Korean Mixologist, and Harvard Square

March 23, 2011
Sonic on its latest burger rivals in Texas
Chain prepares for stepped-up competition from In-N-Out, Carl’s Jr.
January 31, 2011
Red Robin eases provision preventing takeovers
Company to modify 'poison pill' plan after shareholder pressure
January 5, 2011
Heard on the call: Sonic Corp.
Drive-in chain reports higher profit, improving sales
December 16, 2010
Sonic buys back $62.5M in debt

Sonic Corp. said Wednesday it has repurchased $62.5 million of the company’s debt through a privately negotiated deal.

The Oklahoma City, Okla.-based parent company to the 3,500-unit drive-in chain said the purchase, combined with regularly scheduled principal payments, helps to bolster its capital structure and provide added financial flexibility.

Sonic said it expects to see a gain of about $5 million on the extinguishment of the Class A-1 variable funding senior notes.

August 23, 2010
Jingle all the way

Eat your heart out, Pavlov.


The pioneer of the conditioned response would be impressed with the success of Red Robin Gourmet Burgers’ ongoing advertising campaign built around the chain’s “Red Robin … Yummm” tag, which just completed its third run last month and has more media buys in its future.


June 28, 2010
Sonic introduces new footlong hot dog

Sonic introduced a new Footlong Quarter Pound Coney hot dog at the limited-time price of $2.99 at its 3,500 drive-ins. It is another product Sonic is counting on to boost quality perception among consumers, it said.

A Sonic spokeswoman said the special Coney is “aggressively” priced at $2.99 through Aug. 29, and the company will be assessing in July and August whether to keep that price point or modify it come September.

June 22, 2010
Sonic's 3Q profit drops on slow sales
Shares in Sonic fell more than 8 percent Tuesday after the company reported a 35-percent dive in third-quarter profit amid slow sales at its 3,500-unit drive-in chain.
June 3, 2010
Jack in the Box closes restaurant deals
Numerous deals for Jack in the Box restaurants, including the final sale of 66 locations formerly owned by bankrupt franchisee Kobra Associates, as well as the sale of 21 corporate locations in Northern California, have closed in recent weeks.
February 18, 2010
Red Robin launches new ad campaign
GREENWOOD VILLAGE Colo. Red Robin Gourmet Burgers is launching a new ad campaign that asks...
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