Content about John Dillon

January 6, 2012
Denny's promotes healthful menu options
Marketing, development execs discuss Fit Fare menu, 2012 plans
November 11, 2011
Denny's launches holiday campaign
Family-dining chain ties in holiday LTO line with "Arthur Christmas" movie
September 1, 2011
Denny's latest LTO menu piles on the cheese
"Let's Get Cheesy" promotion adds six limited-time dishes to offerings
June 21, 2011
Three Questions: Denny's marketing VP John Dillon
Fit Fare menu adds healthful options
June 20, 2011
Denny’s debuts new ‘Fit Fare’ menu
Denny’s introduced 'Fit Fare' for guests seeking lower-calorie foods.
June 8, 2011
Consumers demand bacon and ham, served up in new ways
Despite an increased desire for more menu variety at restaurants, one thing remains the same for American consumers: they continue to demand bacon and ham —traditional favorites — in a variety of different applications and day parts.
April 18, 2011
Young and 
restless
Social, tech-savvy Millennials offer big sales opportunities
March 31, 2011
Denny's new LTO menu celebrates bacon
Maple Bacon Sundae creating buzz for the 'Baconalia' promotional menu
January 21, 2011
NRN 50: Profitably late
Restaurants burn the midnight oil to capture lucrative market share
December 20, 2010
The biggest trends in 2010
Several events and restaurant trends from 2010 stand out
September 19, 2010
High-calorie menu items pump up sales, buzz for chains
Such items are popular, according to chain officials. Consumers not only indulge in them, but they come back for more.

August 9, 2010
Denny's reaches different demographics with targeted marketing

Family-dining restaurants typically succeed in catering to the whole family by developing expansive menus that bring people in at every daypart. But lately Spartanburg, S.C.-based Denny’s has been trying to excel at the much harder task of marketing to all the disparate age groups found in the majority of American families.


August 6, 2010
Denny's to update $2 $4 $6 $8 value menu
New items include a fried cheese melt for $4 and a nacho salad for $6.
June 25, 2010
Restaurants ready for summer travelers
Family vacation time is heating up, and restaurant chains plan for big business.
June 1, 2010
Denny’s inks promo deal with AARP
Denny’s is partnering with AARP to offer members of the association a series of promotions at the family-dining chain, including price discounts.
May 30, 2010
New day for breakfast

After two-plus years of sleepy sales at breakfast, the steadily improving economy appears to be spurring a modest rebound for morning transactions in the family-dining segment.


According to Mintel Research, after breakfast sales in family restaurants rose through the first half of the decade, they plummeted a total of 10.6 percent across 2008 and 2009. Still, operators at several U.S. chains say business is on the rise as recession-weary customers gradually return to their tables.


April 12, 2010
Restaurants add healthy touches to kids' menus
This is the first installment in a four-part special report focusing on kids' menus,...
© 2012 Copyright © 2010 Penton Media, Inc.