Chipotle Mexican Grill’s “Food with Integrity” campaign revolves around its sustainable sourcing of honest-to-goodness ingredients, but the fast-casual burrito brand isn’t above telling one little white lie.


In some print creative and 
radio spots, Chipotle mentions “our ad agency” as a firm the chain purposefully ignores because it suggests boring advertising typical of restaurant marketing. But the agency is a straw man; Chipotle created the campaign, which focuses on the chain’s authenticity, in-house.