Content about Krystal

April 16, 2012
Having Words With: Doug Pendergast
Paul Frumkin talks to the president and chief executive of The Krystal Co.

April 4, 2012
Krystal names Doug Pendergast CEO
New management team named following acquisition
December 15, 2011
Krystal, Starbucks try augmented reality apps
Restaurant marketers may start experimenting more with augmented-reality
August 5, 2011
Quick-service restaurants hit customers' sweet tooth
Krystal, Sonic, Wendy’s and Checkers roll out sweet treats
August 3, 2011
Owners hang ‘for sale’ sign at Krystal
The Krystal Company is looks for a buyer for its 79-year-old Krystal burger brand
March 23, 2011
Top brands evolving social-media strategies
Consulting firm ranks the top 25 restaurant chains in social-media mentions
February 28, 2011
Krystal promotes Bob Marshall to CFO
He replaces James Bear, who is retiring.
February 21, 2011
Chains turn to social-media hubs to corral fans, followers in one online spot
A growing number of chains are using a social-media hub strategy, as seen in Pizza Hut’s Under the Roof website or the all-in-one corporate blogs from Krystal and Dairy Queen. The goal is to get brand fans from various social networks communicating with each other, which in turn will help to build brand awareness, loyalty and sales, according to marketing officials.

January 12, 2011
Meet the 'most social' restaurant brands
New rankings from social-media vendor include Starbucks, Subway, McDonald's
January 12, 2011
Meet the 'most social' restaurant brands
New rankings from social-media vendor include Starbucks, Subway, McDonald's
October 13, 2010
Krystal's new wings boost customer satisfaction, traffic
Sports-centered wings help chain hike BrandIndex score
October 5, 2010
Krystal tests fast-casual concept
Burger chain launched first "K Café" in Georgia suburb
September 1, 2010
Krystal targets its sports fans with Game Time Wings
The chain has made chicken wings a permanent menu item.
September 16, 2009
NRN Featured Beverage: The Krystal Blitz
In July Krystal launched a new branded energy drink. The Krystal Blitz, which comes in...
August 6, 2009
Krystal kicks off online scavenger hunt
CHATTANOOGA Tenn. Krystal will kick off an integrated online scavenger hunt Monday to promote its...
August 6, 2009
Krystal kicks off online scavenger hunt
CHATTANOOGA Tenn. Krystal will kick off an integrated online scavenger hunt Monday to promote its...
July 19, 2009
Krystal unveils new energy drink
CHATTANOOGA Tenn. Krystal, the 384-unit, quick-service burger chain, rolled out Monday a new energy drink...
July 7, 2009
Social media's top restaurant players
ATLANTA Whether they know the difference between Facebook and MySpace or tweets and texts, restaurants...
July 5, 2009
Chipotle offers prizes for customers' ad ideas
DENVER Chipotle Mexican Grill said it intends to reward its most creative and enthusiastic fans...
June 14, 2009
Krystal Giveaway Show keeps fans plugged in with social-media event
Krystal’s first foray into live broadcasting may not have been in prime time, but the...
June 14, 2009
Restaurant marketers are learning that if you tweet customers right, sales gains will follow
What are you doing?...
June 14, 2009
Restaurant marketers are learning that if you tweet customers right, sales gains will follow
What are you doing?...
June 7, 2009
NRA conferencegoers link into social media’s potential
One of the hottest questions in the restaurant industry is “What are you doing?”...
November 17, 2008
Krystal debuts spicy chicken sandwich
CHATTANOOGA Tenn. Krystal, a 400-unit regional burger chain, said it has rolled out a spicy...
September 14, 2008
Chains choosing to embrace online media focus energy on more microsites and blogs
Once content merely to have a presence on the Internet with a corporate website, restaurants...
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