Content about Lowell Petrie

May 16, 2011
Menu watch
Facing soaring food and fuel costs, chain operators are trying to figure out how much of a hike in menu prices their customers can take and the best way to break the sad news to them that the days of heavy discounting are coming to an end.
May 16, 2011
Operators ring in profits during dinner
Chains use creativity to boost sales in the evening
May 16, 2011
Shrimp sizzles on menus around the country
Shrimp is popular with customers, who enjoy the taste, and chefs, who enjoy the price and versatility.
May 12, 2011
Real Mex struggles to pay loans
The parent of Chevys and El Torito is in danger of defaulting on loans
April 14, 2011
Q&A: Lowell Petrie of Real Mex Restaurants
Petrie talks about Real Mex’s efforts to reduce calories, fat and sodium on the menu
February 7, 2011
Pigging out is in
Pork populates menus beyond the breakfast daypart, across segments
January 5, 2011
Real Mex to overhaul Chevys brand
Company to remodel stores and rework menu and marketing
November 7, 2010
Looming federal regulations on menu labeling present challenges for chains
Chain restaurants nationwide are re-evaluating the way they develop their dishes as they brace for regulations requiring them to list calorie information on menus.

April 11, 2010
Chevys introduces spring menu
CYPRESS Calif. Coming off a year of same-store sales challenges, Chevys Fresh Mex has turned...
June 30, 2009
Real Mex taps Petrie as SVP, CMO
CYPRESS Calif. Real Mex Restaurants Inc. has named Lowell Petrie senior vice president/chief marketing officer,...
July 30, 2008
Petrie appointed marketing VP for Daphne's
SAN DIEGO Lowell Petrie has been named vice president of marketing for the fast-casual Daphne’s...
June 15, 2008
Longitudes and attitudes
When Mimi’s Café was looking to open restaurants in Texas, its staff on the ground...
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