Content about Market research

September 1, 2011
Consumer Picks: Methodology
Learn how WD Partners organized and tabulated the results of to determine consumers' top restaurant picks
May 2, 2011
Online opportunity
Study: Electronic ordering has untapped potential for restaurant operators
January 3, 2011
Outlook 2011: Biggest challenges, opportunities for restaurants

The restaurant industry is set to benefit most from increased consumer spending in 2011, but will be challenged by higher commodity costs, according to the NRN a.m. 2011 Restaurant Operator Survey.

More than 130 subscribers to NRN a.m. — the daily e-newsletter from Nation’s Restaurant News — took an online survey last month, helping to shed light on what the industry is expecting in the year ahead. Responses showed decisively that restaurant executives predict 2011 to be an improvement over 2010, especially when it comes to their sales and profit.

October 14, 2010
Focus groups need to be short and less sweet
What will the focus group of the future look like?

July 5, 2010
Study: Consumers hungry for restaurants
Consumers’ appetite for dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force Information.
April 12, 2010
Report: Consumers ready to dine out again
CHICAGO Consumer behavior patterns are shifting for the better for restaurants, according to a new...
April 4, 2010
Local-store marketing leads to future success
In case you hadn’t noticed, we are now closer to the year 2076 than we...
April 27, 2009
Study: Virtual menus with nutritional info most favored technology
ITHACA N.Y. A comparison study of restaurant technologies found that consumers felt tableside displays of...
November 25, 2008
Spending blues likely will persist through holidays
PORT WASHINGTON N.Y. The holiday season, which starts in earnest this week, may not get...
October 2, 2008
Survey: Feeling the economic crunch, small businesses just try to hang on
NEW YORK Holding onto current sales and customers has jumped to the top priority for...
September 21, 2008
Beware, marketers: Shiny, new technology has a pesky way of developing rust spots as it ages
Back in the Dark Ages—by that I mean the 1980s—marketers were agog over the potential...
January 6, 2008
At the dawn of a challenging new year, resolve to go after the youth market
It’s time for New Year’s resolutions. Don’t worry, I won’t bore you with my personal...
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