Content about McDonald

April 16, 2012
Activists aim to boot McD from hospitals
Activists aim to curtail chain's marketing towards children
April 16, 2012
McDonald’s names Tim Fenton chief operating officer
Fenton succeeds new CEO Don Thompson
April 10, 2012
McD to franchise in Russia for first time
Deal will allow McD to expand into non-traditional locations
April 2, 2012
Skinner: A tough act to follow at McDonald's
McDonald’s new CEO Thompson expected to build on predecessor's success.
March 22, 2012
Meet McDonald's new CEO: Don Thompson
Thompson to succeed Jim Skinner effective July 1
March 21, 2012
McDonald’s CEO Jim Skinner to retire
Board of directors names Don Thompson, current president, COO, as successor
March 5, 2012
McDonald's updates Happy Meal campaign
New TV commercials focus on active lifestyles, nutrition
February 1, 2012
McDonald’s UK tests family-friendly design
McD is testing a more family-friendly design in the UK and Germany
November 30, 2011
Quick-service chains drop kids meal toys
McD, Burger King to sell toys separately for 10 cents apiece
November 21, 2011
Burger chains battle to lead the pack
Top three burger QSRs fight for market share with new menu items.
October 13, 2011
Growth opportunities in BRIC countries
Technomic: Markets and consumer tastes in Brazil, Russia, India and China
September 12, 2011
Brian Unger
Having Words With: Brian Unger, EVP operations, Einstein Noah Restaurant Group
September 9, 2011
China: A look at strategies from McDonald's, Yum! Brands
Expansion in the Asian nation is a two-company race
August 16, 2011
McD Europe president Easterbrook resigns
Company veteran Doug Goare will succeed in post
July 26, 2011
McD increases commitment to a more healthful menu
The chain will add fruit and reduce fries in Happy Meals
May 24, 2011
Former McD exec readies launch of LYFE Kitchen
The health-focused fast-casual concept set to debut in August
May 16, 2011
Charged up
Operators seeking new ways to differentiate their restaurant, build brand loyalty or increase their eco-friendly image might want to consider taking an electric car for a test drive. In the last few years, a number of progressive restaurant operators have installed electric-car charging stations on their properties.
May 16, 2011
Operators wake up to breakfast sales potential

Restaurant operators are expanding breakfast options to tap into the growing daypart
April 10, 2011
WFF kicks off annual conference with Trailblazer, Leadership awards

The 2011 Women’s Foodservice Forum Annual Leadership Development Conference began Sunday with more than 2,000 executives coming together to celebrate leadership and to push further the ideals of gender equality and diversity.

At the Orlando World Center Marriott Resort, WFF board members, executives and numerous first-time attendees – which totaled nearly half of all conference goers – began the four-day event by honoring a trailblazer and emerging leader.

April 10, 2011
WFF kicks off annual conference with Trailblazer, Leadership awards

The 2011 Women’s Foodservice Forum Annual Leadership Development Conference began Sunday with more than 2,000 executives coming together to celebrate leadership and to push further the ideals of gender equality and diversity.

At the Orlando World Center Marriott Resort, WFF board members, executives and numerous first-time attendees – which totaled nearly half of all conference goers – began the four-day event by honoring a trailblazer and emerging leader.

January 27, 2011
McD names Kevin Newell chief global brand officer
Kevin Newell replaces Steve Easterbrook, who left last year to become president of McDonald’s Europe.
January 21, 2011
NRN 50: Caffeine scene
Increased coffee demand perks up chain sales
January 21, 2011
NRN 50: Ceiling busters
Operators may seek to redefine the ‘magic’ price points with commodities set to spike in 2011
December 20, 2010
Restaurant revamps speed up as operators compete for customer interest
In the not-so-distant past, restaurateurs remodeled operations about every 10 to 15 years. But in today’s hyper-competitive business climate, updates happen not only in a fraction of that time, but they’re often perpetual.

December 16, 2010
CSPI files suit vs. McD Happy Meals
CSPI first warned McDonald’s in June it would sue to halt marketing practices.
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