A growing group of vegetarian concepts is convinced there is a broad audience

Sodexo executive chef explains the power of its meatless items

Even before the new year put dieting resolutions into effect, a study by The NPD Group found that consumers were ordering fewer carbonated soft drinks, hot dogs, fried chicken and French fries and ordering more milk, grilled chicken and grilled chicken sandwiches, nonfried fish, breakfast cereals, fruit and yogurt.