Content about Rick Maynard

June 30, 2011
KFC relaunches grilled chicken line
KFC relaunched its Kentucky Grilled Chicken this week
May 18, 2011
Speed matters when it comes to Facebook

No matter how large a marketing department it has, a restaurant company simply can’t respond to every complaint or question it receives on its Facebook wall.

However, regardless of how many comments a restaurant brand answers, the speed at which the chain responds can give it a significant marketing advantage, according to Expion, a social-media management software firm.

January 21, 2011
NRN 50: Extreme appeal
Restaurant chains cultivate curiosity, bulk up sales with indulgent offerings
June 28, 2010
KFC’s Double Down gets a bun
KFC is set to debut next week a new version of its most successful limited-time offer, the Double Down, and this time the “sandwich” actually gets a bun.
May 26, 2010
KFC’s ‘Unthink’ campaign slow to catch on

Since last year’s introduction of grilled chicken and the rollout last month of its popular Double Down sandwich, KFC has asked customers in its advertising to “unthink” how they already perceived the Louisville-based chain.

April 24, 2010
The downside of KFC's Double Down
LOUISVILLE, Ky. It’s too early to tell whether KFC’s roll of the dice with a...
March 23, 2010
KFC promos handheld Boneless Filet
LOUISVILLE Ky. KFC is pushing a Boneless Filet version of its signature “Original Recipe” fried...
December 14, 2009
Fast food rules list of most memorable new products
BOSTON As KFC spokesman Rick Maynard puts it, "When your product launch is more memorable...
September 21, 2009
Advocacy group sues KFC over grilled chicken
WASHINGTON Following through on an earlier threat, the Physicians Committee for Responsible Medicine, or PCRM,...
August 23, 2009
KFC confirms test of meaty Double Down
LOUISVILLE Ky. Sister chain Taco Bell may use the tag line “Think outside the bun,”...
June 28, 2009
KFC assures customers the Colonel is safe
LOUISVILLE Ky. KFC said it is moving forward with an online campaign to find a...
May 25, 2009
KFC says use of halal meat to remain limited in U.S.
LOUISVILLE Ky. KFC officials said there are no plans to offer halal meat at U.S....
May 17, 2009
Cause marketing takes KFC’s ‘freshness’ message to the streets
During the Great Depression, President Franklin Roosevelt promised a chicken in every pot. This spring,...
April 29, 2009
KFC's stamp on streets shows value of 'cause marketing'
During the Great Depression, President Franklin Roosevelt promised a chicken in every pot. This spring,...
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