Content about Robin Gourmet Burgers

April 30, 2012
Join the loyalty club
Chains experiment with innovative rewards to drive new membership
February 15, 2012
The top 100 restaurant social media brands

Social media is the great equalizer, allowing smaller brands to battle the largest players in the restaurant industry for the attention — and hopefully the dining out dollars — of consumers. In the latest results from the Restaurant Social Media Index, brands from McDonald's to Mooyah Burgers & Fries and Starbucks to Peet's Coffee & Tea each sit in the top 20. 

Meet the new top 100-ranked restaurant brands, based on activity in the December-ended fourth quarter of 2011.

September 26, 2011
Target, reward, repeat
How four restaurant operators drive repeat traffic with loyalty programs
September 12, 2011
Restaurants favor caramel in fall desserts
Many chain and independent restaurants are using caramel in fall desserts
May 26, 2011
Smashburger CEO on the better-burger race
Dave Prokupek discusses growth, Five Guys and burger rivals
May 19, 2011
Red Robin earnings jump 76% in 1Q
Red Robin Gourmet Burgers reported a 76-percent increase in profit
April 18, 2011
Chains deploy programs to inspire loyalty and gather customer intelligence
In the past few months several restaurant companies have revamped or expanded their loyalty programs to capitalize on better tracking technologies. While the new programs still are designed to boost repeat business, they also give operators better insight into their patrons’ spending habits and offer more sophisticated ways to motivate buying behaviors — all with the goal of lifting sales.

February 28, 2011
Red Robin on strategy behind loyalty program
CMO: Program will help chain collect customer data to provide targeted offers
February 17, 2011
Red Robin posts 37% rise in 4Q profit
However, a price increase will be necessary to counter rising commodity costs
February 4, 2011
Winter weary restaurants could lose sales
Analyst identifies chains most exposed and most sensitive to winter weather
January 25, 2011
New CEO outlines plans for El Pollo Loco
Steve Sather on menu changes, prototype tests, and easing off discounts
January 18, 2011
El Pollo Loco names Steve Sather CEO
Company also appoints Samuel Borgese as chairman
October 24, 2010
Lighting the way 
to energy efficiency
Saving money, energy and the environment were all valid reasons to pursue low-wattage lighting for use in Red Robin Gourmet Burgers’ restaurants. But ultimately it was how good the food looked under the dining table lamps that sealed the deal. 

September 7, 2010
Consumer Reports ranks fast-food burgers
In-N-Out Burger and Five Guys Burgers and Fries edge out the competitors.
August 23, 2010
Jingle all the way

Eat your heart out, Pavlov.


The pioneer of the conditioned response would be impressed with the success of Red Robin Gourmet Burgers’ ongoing advertising campaign built around the chain’s “Red Robin … Yummm” tag, which just completed its third run last month and has more media buys in its future.


August 12, 2010
El Pollo Loco CEO Steve Carley to step down
Steve Sather, operations SVP, to serve as interim leader
August 4, 2010
Consumers rank favorite restaurant chains
The nation’s most popular casual-dining chains — including The Cheesecake Factory, which was the runaway favorite in a recent customer survey — will stand to benefit from more optimistic consumer sentiment if they focus on the experience provided, convenience and food quality.
June 29, 2010
Webinar: Social media works best when restaurants keep it simple
Restaurant chains hoping to capitalize on the “social” aspect of social media need to target the right interactions online and avoid doing too much, said two marketing executives during “The Rules of Customer Engagement: Using Social Media to Leverage Brand Advocates,” a webinar presented by Empathica.
June 14, 2010
MenuMasters honors culinary innovation

“Culinary arts is a mix of art, science and commerce that occasionally brings about greatness,” said Chris Keating, associate publisher of Nation’s Restaurant News, which joined Ventura Foods in honoring excellence in menu development during their annual MenuMasters celebration.


Nearly 400 people gathered for the event, which was held at the Drake Hotel in Chicago on May 22, during the National Restaurant Association Restaurant, Hotel-Motel Show. Prior to the awards ceremony, attendees sampled the winning fare as they networked. 


May 16, 2010
Best Limited-Time Offer: Red Robin Gourmet Burgers
Spring, a love of Latin cuisine and a recipe file inspired the Southwest Ancho Chicken...
May 16, 2010
MenuMasters
The winners of the 2010 MenuMasters awards have shown innovation and creativity in the face...
February 18, 2010
Red Robin launches new ad campaign
GREENWOOD VILLAGE Colo. Red Robin Gourmet Burgers is launching a new ad campaign that asks...
September 21, 2009
Red Robin cooks up Italian-inspired burgers
GREENWOOD VILLAGE Colo. Red Robin Gourmet Burgers & Spirits is offering two Italian-inspired sandwiches and...
June 28, 2009
Red Robin comes back to national TV with Steak Slider spots
Red Robin Gourmet Burgers returned to national television advertising this month after an eight-month hiatus,...
March 2, 2009
Chains pepper menus with new spicy dishes
The heat is on — literally. Looking...
© 2012 Copyright © 2010 Penton Media, Inc.