Content about Ronald McDonald

March 5, 2012
McDonald's updates Happy Meal campaign
New TV commercials focus on active lifestyles, nutrition
December 19, 2011
McDonald's tests in-house broadcasting
No. 1 hamburger chain channels its marketing energies
November 30, 2011
Quick-service chains drop kids meal toys
McD, Burger King to sell toys separately for 10 cents apiece
November 8, 2011
McDonald's Channel: Differentiation and business model
Channel's developer speaks with Nation's Restaurant News
August 8, 2011
Activists, regulators scrutinize kids’ food marketing
As the anti-obesity battle heats up, restaurants are under increasing fire for the messages they direct at their youngest patrons.

June 27, 2011
Barry Klein
Having Words With: Barry Klein, the creator of Ronald McDonald
June 27, 2011
Barry Klein
Having Words With: Barry Klein, the creator of Ronald McDonald
June 13, 2011
Free will, not marketing, is responsible for consumers’ actions
It’s the restaurant’s job to serve me and make me happy, but it’s my job to know when too much happiness is too much.
June 13, 2011
Free will, not marketing, is responsible for consumers’ actions
It’s the restaurant’s job to serve me and make me happy, but it’s my job to know when too much happiness is too much.
June 13, 2011
Standing their ground
When bad things happen to brands, the responses must be proactive and fast
June 13, 2011
Standing their ground
When bad things happen to brands, the responses must be proactive and fast
May 20, 2011
McD execs face critics at shareholder meeting
At its annual meeting, McDonald's defended its marketing to kids
May 20, 2011
McD execs face critics at shareholder meeting
At its annual meeting, McDonald's defended its marketing to kids
April 1, 2011
Ronald returns in new McDonald’s ads
Mascot stars in new commercials set to air this month
April 1, 2011
Ronald returns in new McDonald’s ads
Mascot stars in new commercials set to air this month
October 5, 2010
McDonald's: Social responsibility a privilege
Chief executive Jim Skinner says charities like the Ronald McDonald House are 'the right thing to do'
October 5, 2010
McDonald's: Social responsibility a privilege
Chief executive Jim Skinner says charities like the Ronald McDonald House are 'the right thing to do'
July 26, 2010
Survey: Buzz turns negative for QSR chains
Fast-food brands hit hardest when media, consumers talk health.
June 22, 2010
CSPI threatens to sue McDonald's over Happy Meal toys
The Center for Science in the Public Interest is threatening legal action against McDonald's unless it stops using toys to market Happy Meals to children.
June 22, 2010
CSPI threatens to sue McDonald's over Happy Meal toys
The Center for Science in the Public Interest is threatening legal action against McDonald's unless it stops using toys to market Happy Meals to children.
May 20, 2010
McD franchisee unveils modern design in L.A.
As McDonald’s executives pledged to spend $1 billion in an ongoing effort to upgrade the chain with a new more “relevant” design, franchisee Richard Bechguenturian Jr. has unveiled his version of the next-generation restaurant in the Los Angeles neighborhood of North Hollywood.
May 20, 2010
McD touts menu, store revamps at annual meeting
McDonald’s Corp. executives emphasized the company’s brand reimaging and menu innovation as winning business strategies Thursday at its annual shareholder meeting, while deflecting criticism from animal rights and nutrition activists and defeating a procurement resolution proposed by the Humane Society.
May 20, 2010
McD touts menu, store revamps at annual meeting
McDonald’s Corp. executives emphasized the company’s brand reimaging and menu innovation as winning business strategies Thursday at its annual shareholder meeting, while deflecting criticism from animal rights and nutrition activists and defeating a procurement resolution proposed by the Humane Society.
January 27, 2010
McDonald's partners with LeBron James
OAK BROOK Ill. McDonald's is teaming up with basketball star LeBron James in a...
November 2, 2008
McD scores amid downturn, but doubts persist about espresso, Dollar Menu plans
As independent and chain restaurants nationwide struggled in recent months amid dwindling traffic and waning...
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