Content about Sonic Corp.

February 27, 2012
Sonic debuts sweet potato tots, popcorn chicken
Drive-in chain will offer the new menu items for a limited time
February 3, 2012
Sonic names James O’Reilly CMO
Sonic Corp. on Friday named James O’Reilly as chief marketing officer
January 5, 2012
Breakfast drives sales at Sonic
Breakfast has helped Sonic Corp. stabilize same-store sales
January 4, 2012
Sonic Corp. profit dips in 1Q
Sonic Corp. on Wednesday reported profit and revenue were down in the third quarter
October 18, 2011
Sonic net income up in 4Q
Sonic Corp. on Tuesday reported fourth-quarter net income of $12.3 million
October 17, 2011
Quick-service chains test online, mobile ordering
Benefits and drawbacks of online ordering systems in segment
September 23, 2011
Marketing to Millennials not just about age
How to market to Generation Y, from Share. Like. Buy. conference
August 29, 2011
Sonic's Limeades for Learning awards cash to schools
Drive-in customers can vote on school projects for the chain to aid
July 6, 2011
Sonic’s new hot dog spices up popular menu line
Baja is quick-service chain's latest top dog
June 28, 2011
Sonic unit in Florida to serve alcohol
A new Sonic restaurant south of Miami will soon sell beer and wine
March 22, 2011
Sonic 2Q net rises on positive sales, debt payments

Sonic Corp., owner and franchisor of more than 3,500 drive-in restaurants, reported Tuesday a swing to profitability in its second quarter, driven by positive same-store sales and a one-time gain from the early payment of debt.

March 8, 2011
Sonic cites menu, operations for sales traction
Drive-in chain launches hot dog line extension
January 5, 2011
Heard on the call: Sonic Corp.
Drive-in chain reports higher profit, improving sales
December 16, 2010
Sonic buys back $62.5M in debt

Sonic Corp. said Wednesday it has repurchased $62.5 million of the company’s debt through a privately negotiated deal.

The Oklahoma City, Okla.-based parent company to the 3,500-unit drive-in chain said the purchase, combined with regularly scheduled principal payments, helps to bolster its capital structure and provide added financial flexibility.

Sonic said it expects to see a gain of about $5 million on the extinguishment of the Class A-1 variable funding senior notes.

October 19, 2010
Sonic profit, sales slide in 4Q
One-time charges, same-store sales decline hurt results
October 18, 2010
Quick-service sales show signs of improvement
Analyst: Trend will benefit 'weaker players' like Sonic, Jack in the Box
September 15, 2010
Sonic reports 4Q sales drop
Drive-in chain says corporate stores starting to improve
August 5, 2010
Investor Sardar Biglari buys stake in Sonic
The well-known activist investor holds a 5.9-percent stake in Sonic.
July 12, 2010
Slow to recover
A recent string of disheartening economic reports and soft sales trends at some of the restaurant industry’s biggest chains is mounting evidence that the economic tide has not yet turned and the long wait for recovery continues.

June 28, 2010
Sonic introduces new footlong hot dog

Sonic introduced a new Footlong Quarter Pound Coney hot dog at the limited-time price of $2.99 at its 3,500 drive-ins. It is another product Sonic is counting on to boost quality perception among consumers, it said.

A Sonic spokeswoman said the special Coney is “aggressively” priced at $2.99 through Aug. 29, and the company will be assessing in July and August whether to keep that price point or modify it come September.

June 22, 2010
Sonic's 3Q profit drops on slow sales
Shares in Sonic fell more than 8 percent Tuesday after the company reported a 35-percent dive in third-quarter profit amid slow sales at its 3,500-unit drive-in chain.
June 17, 2010
Sonic sales still hurt by unemployment
Unemployment continues to drag on sales at Sonic Corp.'s restaurants, the company said Wednesday, leading it to lower its fiscal 2010 earnings outlook.
June 9, 2010
Analyst: Fast-food sales won't rise until unemployment falls
Several fast-food chains may have to wait until more young men find jobs before seeing same-store sales rise, according to a restaurant analyst.
March 23, 2010
Sonic outlines plan to reverse falling sales
OKLAHOMA CITY Sonic Corp. executives said they have a menu of new food items, value...
March 9, 2010
Restaurants shift blame to weather for sinking sales
NEW YORK As the latest same-store sales reports come in, the effects of the severe...
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