Content about Sonic Drive-In

April 13, 2012
Chains drive tax day traffic with deals, promotions
March 13, 2012
Chain estimated 3.4% rise in 2Q same-store sales
February 27, 2012
Drive-in chain will offer the new menu items for a limited time
February 3, 2012
Sonic Corp. on Friday named James O’Reilly as chief marketing officer
January 5, 2012
Breakfast has helped Sonic Corp. stabilize same-store sales
January 4, 2012
Sonic Corp. on Wednesday reported profit and revenue were down in the third quarter
October 19, 2011
Sonic says they are getting better at driving traffic and promoting new items
October 18, 2011
Sonic Corp. on Tuesday reported fourth-quarter net income of $12.3 million
October 17, 2011
Benefits and drawbacks of online ordering systems in segment
October 5, 2011
Ace Metrix ranks chains’ most effective TV ads from the third quarter
October 3, 2011
Company says quality improvements have helped
August 29, 2011
Drive-in customers can vote on school projects for the chain to aid
August 29, 2011
Drive-in customers can vote on school projects for the chain to aid
August 5, 2011
Krystal, Sonic, Wendy’s and Checkers roll out sweet treats
July 6, 2011
Baja is quick-service chain's latest top dog
June 28, 2011
A new Sonic restaurant south of Miami will soon sell beer and wine
June 24, 2011
Focaccia topped with tomato, fresh mozzarella, basil and a little marinara sauce
March 23, 2011
Chain prepares for stepped-up competition from In-N-Out, Carl’s Jr.
March 22, 2011

Sonic Corp., owner and franchisor of more than 3,500 drive-in restaurants, reported Tuesday a swing to profitability in its second quarter, driven by positive same-store sales and a one-time gain from the early payment of debt.

March 8, 2011
Drive-in chain launches hot dog line extension
January 5, 2011
Drive-in chain reports higher profit, improving sales
December 16, 2010

Sonic Corp. said Wednesday it has repurchased $62.5 million of the company’s debt through a privately negotiated deal.

The Oklahoma City, Okla.-based parent company to the 3,500-unit drive-in chain said the purchase, combined with regularly scheduled principal payments, helps to bolster its capital structure and provide added financial flexibility.

Sonic said it expects to see a gain of about $5 million on the extinguishment of the Class A-1 variable funding senior notes.

November 8, 2010

As voters went to the polls on Election Day, many restaurant marketers were following one issue more closely than the congressional contests: an effort by the San Francisco Board of Supervisors to override Mayor Gavin Newsom’s promised veto of a proposed ban on restaurant toys.


Called the Healthy Meal Incentive legislation, which closely resembles a ban already in place in unincorporated Santa Clara County, Calif., the law would restrict restaurants from using toys to market meals to children, unless those offerings met stringent nutritional requirements. 


October 19, 2010
One-time charges, same-store sales decline hurt results
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