Content about Sonic the Hedgehog

April 20, 2012
MenuMasters 2012: Sonic, America's Drive-In
QSR finds commercial success with jazzed-up hot dogs
March 22, 2012
Sonic 2Q profit falls, sales rise
Special gains on debt in 2011 weighed on 2Q profit
March 13, 2012
Sonic focuses on marketing, new prototype to drive sales
Chain estimated 3.4% rise in 2Q same-store sales
February 27, 2012
Sonic debuts sweet potato tots, popcorn chicken
Drive-in chain will offer the new menu items for a limited time
February 3, 2012
Sonic names James O’Reilly CMO
Sonic Corp. on Friday named James O’Reilly as chief marketing officer
January 18, 2012
Sonic names four new VPs to leadership team
VPs of packaging, field services, brand systems, field marketing named
January 5, 2012
Breakfast drives sales at Sonic
Breakfast has helped Sonic Corp. stabilize same-store sales
January 4, 2012
Sonic Corp. profit dips in 1Q
Sonic Corp. on Wednesday reported profit and revenue were down in the third quarter
November 9, 2011
Dunkin’, Sonic, Red Robin unveil new sandwiches
Sonic, Dunkin’ and Red Robin each introduced LTO sandwiches
October 19, 2011
Sonic strategizes on pricing, unit growth
Sonic says they are getting better at driving traffic and promoting new items
October 18, 2011
Sonic net income up in 4Q
Sonic Corp. on Tuesday reported fourth-quarter net income of $12.3 million
October 5, 2011
Sonic, Red Lobster ads most effective
Ace Metrix ranks chains’ most effective TV ads from the third quarter
October 3, 2011
Sonic annual same-store sales turn positive
Company says quality improvements have helped
August 29, 2011
Sonic's Limeades for Learning awards cash to schools
Drive-in customers can vote on school projects for the chain to aid
August 16, 2011
Sonic expands breakfast menu with new burritos
Sonic is expanding its breakfast burrito menu with the addition of three new offerings
August 5, 2011
Quick-service restaurants hit customers' sweet tooth
Krystal, Sonic, Wendy’s and Checkers roll out sweet treats
July 6, 2011
Sonic’s new hot dog spices up popular menu line
Baja is quick-service chain's latest top dog
June 28, 2011
Sonic unit in Florida to serve alcohol
A new Sonic restaurant south of Miami will soon sell beer and wine
March 23, 2011
Sonic on its latest burger rivals in Texas
Chain prepares for stepped-up competition from In-N-Out, Carl’s Jr.
March 22, 2011
Sonic 2Q net rises on positive sales, debt payments

Sonic Corp., owner and franchisor of more than 3,500 drive-in restaurants, reported Tuesday a swing to profitability in its second quarter, driven by positive same-store sales and a one-time gain from the early payment of debt.

March 8, 2011
Sonic cites menu, operations for sales traction
Drive-in chain launches hot dog line extension
January 5, 2011
Heard on the call: Sonic Corp.
Drive-in chain reports higher profit, improving sales
December 16, 2010
Sonic buys back $62.5M in debt

Sonic Corp. said Wednesday it has repurchased $62.5 million of the company’s debt through a privately negotiated deal.

The Oklahoma City, Okla.-based parent company to the 3,500-unit drive-in chain said the purchase, combined with regularly scheduled principal payments, helps to bolster its capital structure and provide added financial flexibility.

Sonic said it expects to see a gain of about $5 million on the extinguishment of the Class A-1 variable funding senior notes.

October 19, 2010
Sonic profit, sales slide in 4Q
One-time charges, same-store sales decline hurt results
October 18, 2010
Quick-service sales show signs of improvement
Analyst: Trend will benefit 'weaker players' like Sonic, Jack in the Box
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