Content about Starbucks Coffee Co.

March 21, 2012
Starbucks to debut Refreshers energy drink

Starbucks Coffee Co. said Wednesday it will debut a new line of caffeinated fruit drinks called Starbucks Refreshers, which will be available in cans and in customizable blends in the chain’s coffeehouse locations.

The plans mark the company’s move into the $8 billion energy drink category.

February 20, 2012
Signs of change
Expo award finalists enhance digital menus to increase flexibility, engagement
November 10, 2011
Jamba tests JambaGo, expands product line
As Starbucks heats up juice market, smoothie chain outlines growth plans
November 10, 2011
Starbucks buys Evolution Fresh for $30M
Starbucks bought juice company Evolution Fresh Inc. for $30 million
October 18, 2011
Starbucks to sell new coffee roast
Blonde roast aims to widen chain’s appeal, level competition
October 28, 2009
Starbucks taps Holmes to head HR
SEATTLE Starbucks Coffee Co. said Thursday it named former Microsoft executive Kalen Holmes executive vice...
April 15, 2009
This week in supplier news
Starbucks rolls out a new line of super-premium ice creams, NABI names Jim Ryan chairman...
June 29, 2008
Beverage/snack players turn to value promotions
Despite consumers’ abiding attraction to indulgent sweets and specialty drinks, the industry’s leading beverage and...
April 6, 2008
Trainers feel pressure of corporate cost cutting in economic downturn
Restaurant companies’ trainers are feeling pinched by the troubled economy as higher energy and commodity...
March 23, 2008
Rock Bottom’s job cuts deeply affected everyone, including staffers who stayed
In such a labor-intensive industry as foodservice, the decision to lay off employees is always...
March 16, 2008
Cost-wary restaurants lay off large numbers
A mounting number of layoffs at restaurant companies nationwide has industry insiders worrying about a...
January 14, 2008
Starbucks adds Naked Juice to bottled beverages lineup
SEATTLE Starbucks Coffee Co. has signed a multi-year distribution agreement with PepsiCo Inc. to sell...
December 26, 2007
Starbucks to offer ‘Skinny’ lattes
SEATTLE Starbucks, in a nod to patrons’ health concerns, is adding the option as of...
November 18, 2007
Report: Latest CEO pay packages emphasize incentives
A new snapshot of chief executive pay packages at publicly traded restaurant chains shows apparently...
November 4, 2007
Chipotle to use cheese made from rBGH-free cows
DENVER The Chipotle Mexican Grill fast-casual chain said Monday that it would switch by year-end...
October 15, 2007
Starbucks teams up with Samuelsson for pastries, coffees
SEATTLE Starbucks Coffee Co. has collaborated with New York chef-restaurateur Marcus Samuelsson to develop bakery...
September 5, 2007
Magic Johnson's co. names Holoman president
LOS ANGELES Johnson Development Corp., the urban-development company led by basketball great Magic Johnson, has...
August 27, 2007
Starbucks, Marcus Samuelsson team up
SEATTLE Starbucks Coffee Co. said it has collaborated with award-winning New York chef Marcus Samuelsson...
August 19, 2007
Susan Aley, Jennifer Dimaris and Laurie Friesen
Starbucks Coffee Co. has helped to transform coffee in America from a mere cup of...
August 5, 2007
Operators adopt corporate cultures to prevent racial tensions and foster inclusion
Racial conflicts rarely occur at the Red Lobster restaurant on the south side of Dallas,...
July 16, 2007
Starbucks shuffles management
SEATTLE Starbucks Coffee Co. promoted the head of its international business to the newly created...
June 17, 2007
Malody: Approach wood-fired ovens with realistic expectations
Operators considering the addition of wood-fired pizza to their menus should have a realistic grasp...
May 30, 2007
Starbucks switching to 2% milk for espresso drinks
SEATTLE Starbucks Coffee Co. said it plans to replace the whole milk used in its...
May 20, 2007
Starbucks and Sodexho Recognized for Recruitment Efforts
Starbucks Coffee Co. and Sodexho USA were among the winners of the 2007 Recruiting Excellence...
May 6, 2007
Starbucks to eliminate trans fats
SEATTLE Starbucks Coffee Co. said it plans to eliminate the use of artificial trans fats...
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