Content about Super Bowl

May 2, 2012
Papa John's: Super Bowl tie-in, messaging drove 1Q growth
Company expects international same-store sales to rise
February 10, 2012
Restaurants leverage Super Bowl without pricey TV ads
Chains take advantage of lead-up to the game
February 3, 2012
Behind the scenes with Domino’s on Super Bowl Sunday
NRN speaks with Lance Shinabarger, VP of infrastructure and security
January 25, 2012
Restaurants kick off Super Bowl promos
Restaurants hope to capitalize on the appetites of Super Bowl fans
February 7, 2011
Restaurants push post-Super Bowl deals
Papa John’s, A&W offer discounts tied to game
February 4, 2011
Chains sit out on Super Bowl advertising
Restaurants choose to focus on in-store promotions instead of TV spots during the game
February 2, 2011
Restaurants gear up for Super Bowl Sunday
Game-day plans includes deals, giveaways and contests
June 8, 2010
Papa John's extends NFL sponsorship

After recording its largest single-day sales total during last February’s Super Bowl as the game’s official pizza sponsor, Papa John’s International Inc. said it is extending its partnership with the National Football League and the Super Bowl for three more years.

February 7, 2010
A look at restaurants' Super Bowl ads
MIAMI The Super Bowl is one of the most important advertising days of the year,...
February 4, 2010
Restaurants ready deals, ads for Super Bowl
Through promotions, events, ad campaigns and deals, restaurants have laid a game plan to intercept...
February 3, 2010
Buffalo Wild Wings' Super Bowl game plan
MINNEAPOLIS When the Indianapolis Colts and New Orleans Saints kick off Super Bowl XLIV on...
January 11, 2010
Papa John's to sponsor NFL, Super Bowl
LOUISVILLE Ky. Papa John’s, a longtime sponsor of college football, has graduated to the big...
February 1, 2009
Super Bowl is kickoff time for new promos
Both Jack in the Box and Denny’s used their Super Bowl ads to launch marketing...
January 29, 2009
Super Bowl kicks off advertising blitz
While there are some signs that the recession has affected the big-money spectacle of Super...
January 18, 2009
Papa John’s kicks off Super Bowl promo
LOUISVILLE Ky. To reward consumer loyalty and expand its opt-in marketing database, Papa John’s Pizza...
November 16, 2008
KFC signs NFL sponsorship deal
LOUISVILLE Ky. KFC has signed its first-ever sponsorship agreement with the National Football League to...
January 21, 2008
KFC offers bounty for chicken dance at Super Bowl
LOUISVILLE Ky. KFC said it would donate $260,000 to charity if a player or halftime...
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