Content about Ted Marzilli

March 9, 2012
Survey: McDonald's new Happy Meals gain favor with parents
More healthful Happy Meals raise chain's brand perceptions
February 6, 2012
Top restaurant TV ads marry price, quality
Pizza Hut was biggest improver in value score in January
January 12, 2012
Subway earns best 'buzz' in 2011
YouGov BrandIndex: Sandwich chain garnered positive buzz from consumers
December 7, 2011
Survey: Burger King not yet a hit with parents
Parents prefer McDonald's and Wendy's over Burger King
September 20, 2011
Burger King's new ad a hit with consumers
BrandIndex survey shows increased perception of BK following California Whopper commercial
August 19, 2011
Study: IHOP's "value score" soars with return of Kids Eat Free
BrandIndex: Consumers with young children see the family-dining chain more favorably
July 11, 2011
Top 10: Consumers rate quick-service chain ‘buzz’
Positive consumer perceptions put Subway first
May 26, 2011
Casual-dining chains gain buzz from parents
The three largest casual-dining brands found there’s more than one way to appeal to parents
April 18, 2011
Young and 
restless
Social, tech-savvy Millennials offer big sales opportunities
March 22, 2011
Starbucks loses some ‘buzz’
Research firm pegs recent dips in consumer perception to possible fears over coffee prices
March 17, 2011
Survey: Taco Bell rebounds from lawsuit
Chain charts slow but steady public image recovery since launching ads touting quality
January 28, 2011
Taco Bell defends itself with new ads
Chain debuts "truth" campaign amid pending consumer lawsuit
January 10, 2011
The chains with the biggest buzz of 2010
Subway, Olive Garden top list of 'buzz scores' with focus on value
October 13, 2010
Krystal's new wings boost customer satisfaction, traffic
Sports-centered wings help chain hike BrandIndex score
October 4, 2010
Popeyes gets a boost from taste test campaign
Chain's triumph pays off in higher quality scores, research firm finds
September 20, 2010
Pizza Hut ads shift from value to branding
New commercials star employees sharing favorite menu items
August 12, 2010
Fast-food brands work to make value messages stand out
A look at the latest BrandIndex value perception scores for QSRs
July 26, 2010
Survey: Buzz turns negative for QSR chains
Fast-food brands hit hardest when media, consumers talk health.
April 24, 2010
The downside of KFC's Double Down
LOUISVILLE, Ky. It’s too early to tell whether KFC’s roll of the dice with a...
February 7, 2010
Consumers responding to ‘fast-food diets’
While the weight loss success stories touted in commercials for Taco Bell and Subway came...
November 15, 2009
Guests report greater willingness to recommend QSR brands
Quick-service chains that have attempted to strike a balance between value offerings and premium menu...
October 8, 2009
Wendy's keeps focus on value
DUBLIN Ohio Wendy’s new advertising campaign, carrying the tagline “You Know When It’s Real,” may...
September 3, 2009
Study: Perceptions of burger chains improve
NEW YORK Whether it’s because consumers are “trading down” from casual dining or due to...
November 23, 2008
2new studies: Diners swayed by value, food item contents
Casual-dining chains with a strong value message and all kinds of restaurants that are perceived...
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