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Content about The Burger King
March 5, 2012
McDonald's updates Happy Meal campaign
New TV commercials focus on active lifestyles, nutrition
January 13, 2012
Burger King tests delivery in United States
Burger King is testing delivery service in Washington D.C.
November 4, 2011
Darden, BK find ad success in October
Ace Metrix: Successful ads kept it short, focused on value
April 25, 2011
BK targets kids in multimedia campaign
Chain the latest QSR brand to reach out to young customers online
March 28, 2011
Burger King revamps chicken tenders
Chain promoting new item with TV ads and giveaway
March 18, 2011
Burger King, ad agency split after seven years
Crispin-Porter behind campaigns like Whopper Freakout, Subservient Chicken
February 10, 2011
McD promos premium chipotle burger
The burger is topped with bacon, cheese and a spicy barbecue sauce.
November 29, 2010
Burger King hits the road
Burger King's mascot connects with guests in-person and via social media-based tools
November 29, 2010
Burger King hits the road
Chain sends mascot on 7,000-mile bus tour to build buzz
February 7, 2010
A look at restaurants' Super Bowl ads
MIAMI The Super Bowl is one of the most important advertising days of the year,...
July 26, 2009
Sex does sell, but some operators may be advised to lower their hemlines and raise their standards
Restaurant marketing these days has turned into a bawdy business. Everywhere you turn, it’s in...
July 2, 2009
Burger King tests new customizable website
MIAMI Burger King is testing a new website that lets Internet users have it their...
May 3, 2009
BK plans promos for summer movies
MIAMI Burger King Corp. plans to ramp up its movie-marketing tie-ins this summer by partnering...
March 4, 2009
BK seeks votes in Latino music tour
MIAMI Burger King Corp. is adding an online-voting component to its national Latino music tour...
February 1, 2009
BK offers up another whiff of 'Flame'
MIAMI Scents and sensibility? Just when you...
January 25, 2009
Church’s launches ‘advergaming,’ texting campaigns
ATLANTA Church’s Chicken said it has launched two advertising platforms to interact with young, urban...
January 5, 2009
BK unleashes Angry Whopper
MIAMI Burger King debuted Monday a spicy version of its signature sandwich with the introduction...
December 3, 2008
BK launches 'Whopper virgins' ad campaign
MIAMI Burger King Corp. introduced this week its newest Whopper advertising campaign, featuring television...
November 9, 2008
BK rolls 'Simpsons' kids' meal promo
MIAMI Burger King on Monday launched a global “Hang Out with the Simpsons” Kids’ Meal...
August 25, 2008
Burger King the latest wrap star with new snack
MIAMI Burger King has introduced a Spicy Chicken BK Wrapper, joining many of its quick-service...
August 17, 2008
Arby’s bypasses TV for first time to promote Mini Snack sandwiches with online campaign
In a clear sign that nontraditional media are playing a larger role in the marketing...
August 17, 2008
Report: BK teams up with 'Family Guy' creator
MIAMI Seth MacFarlane, the creator of the “Family Guy” TV show, reportedly has created ads...
July 29, 2008
BK targets Hispanics with soccer events
MIAMI Burger King Corp. is seeking to better target key Hispanic markets with the rollout...
May 18, 2008
Grover out at Burger King
MIAMI Burger King Corp. said food safety vice president Steve Grover and spokesman Keva Silversmith...
May 6, 2008
BK vows ‘appropriate action’ for exec’s online postings
MIAMI Burger King Corp. said “appropriate disciplinary action will be taken” after it completes an...
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In This Issue
05/14/2012
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Consumer Picks: Top 10 casual-dining chains
Breaking down better burgers
Chipotle to open Asian fast-casual concept
A glimpse at Taco Bell breakfast
Consumers rank favorite restaurant chains
Most Commented
Nancy Kruse: State of the plate
Sweet potato fries dip into a wide variety of condiments
Top brands evolving social-media strategies
Burger King–Friendly's hybrid opens in New Jersey
Investor to buy O’Charley’s for $221M
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