Content about The NPD Group

May 3, 2012
Targeting your demographic
NRN offers a roadmap to understanding what motivates consumers by demographics.
April 30, 2012
Consumer spending plans
Report finds restaurant cutbacks persist across all financial demographics.
April 16, 2012
Cracking the code of QSR breakfast
Operators aim to overcome daypart's unique challenges in race for share
April 4, 2012
Study: Diners cautious regardless of financial situation
NPD: Consumers have varying reason for dining out less
March 21, 2012
Consumers’ changing breakfast habits favor restaurants
Restaurant chains tweak their menus as consumers' habits change
March 19, 2012
Consumer Trends: Gauging growth
QSRs dominate tally of new-unit growth, but segment saw notable declines.
February 20, 2012
Survey explores industry’s online audience
Social media marketing can be a powerful way to reach customers.
January 17, 2012
Top growth opportunities for restaurants
Healthful menu choices and demographics will shape the restaurant industry’s growth
January 9, 2012
Diners' evolving needs
Operators who respond to consumer tastes will gain an edge.
December 5, 2011
Keep them coming back for more
Study finds tapping ‘multidaypart users’ could be key to growth
November 7, 2011
Maintaining momentum in fast casual
Study shows segment has room to improve to stay viable.
October 11, 2011
Breakfast offers growth opportunities
Operators can engage the 31 million consumers who currently skip breakfast
October 10, 2011
Chicken and the egg
With beef prices headed skyward, customers are turning to chicken products, breakfast items and kid-friendly fare.
September 26, 2011
Cloudy future
The American consumer has lost its sense of optimism again, which is dragging down restaurant visits and spending, say officials at global market research firm The NPD Group
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September 19, 2011
Study: Restaurant traffic declines
Guest counts drop from April to June, although 2Q sales rise overall
September 12, 2011
Sinking drinks
Over the last five years, servings of beverages — excluding tap water — have declined 5 percent, according to data from The NPD Group.
September 12, 2011
Stemming the tide
Although shrimp orders in restaurants continue to fall, prices might ease with the September harvest, and restaurateurs are looking for ways to entice customers back to the product.
September 7, 2011
Millennial generation’s diversity will shape foodservice
Millennials continue to be a crucial demographic for restaurants
August 9, 2011
U.S. restaurant count continues to fall
Commercial-sector restaurants continued on a two-year unit count decline
July 27, 2011
NPD: Consumers want smaller portions
Portion control is growing in importance among American diners
July 25, 2011
Room to grow
Major European markets showed some early signs of improvement this year, buoying optimism about the potential for U.S. brands abroad.
June 27, 2011
Back to basics
Profile of restaurateur Bill Shumate
June 27, 2011
Fishing for customers with seafood
Operators fight dip in seafood orders with emphasis on health, value
June 27, 2011
NPD: Consumers return to restaurants for dinner daypart
Gap narrows between away-from-home and in-home dining cost
June 13, 2011
Menus go meatless
A growing group of vegetarian concepts is convinced there is a broad audience
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