True Food Kitchen bases its appeal on good-for-you food without an in-your-face health message.
The 2-year-old creation of Arizona’s Fox Restaurant Concepts and best-selling wellness author Dr. Andrew Weil opened its third unit in Scottsdale, Ariz., Nov. 15, and plans a fourth in Austin, Texas, early next year. The company is eyeing locations on the East Coast, as well.
VIDEO: Kent Walker, general manager for True Food Kitchen, talks about the concept's mission