Content about Value menu

April 4, 2012
Study: Diners cautious regardless of financial situation
NPD: Consumers have varying reason for dining out less
March 12, 2012
McDonald’s tests service of all-day baked goods
McDonald’s is testing baked goods day at New England restaurants
March 1, 2012
Monthly menu check: Casual-dining restaurants focus on special offers
Chains added to their value menus in February
February 20, 2012
Special Report: QSR battle plans
Chains tweak menus, service, decor to fend off growing competition
November 21, 2011
Burger chains battle to lead the pack
Top three burger QSRs fight for market share with new menu items.
September 16, 2011
Family-dining brands push value menus
Cracker Barrel and Bob Evans have rolled out new value menus
August 18, 2011
Study: Millennials want variety, value
Social media and in-restaurant tech perks mostly not an influence for young diners
July 11, 2011
Raising value
Casual-dining chains are beginning to target other dayparts with packages featuring smaller portions priced around the $10 mark, or by offering extras that can be added to combos.

July 7, 2011
Study: Consumers think healthful fare costs more
Healthful meals also seen as less flavorful, satisfying
June 21, 2011
Three Questions: Denny's marketing VP John Dillon
Fit Fare menu adds healthful options
May 30, 2011
The price of health
Restaurant consumers may want more healthful offerings, but most are not willing to pay more for them, according to new research from The NPD Group.

May 9, 2011
Guests wary of higher prices, smaller portions
Consumers are becoming more sensitive to scaled-down portion sizes
April 18, 2011
BK settles with franchisees over value menu
Franchisor to set new policy for deciding what goes on the value menu
March 3, 2011
Wendy’s outlines growth plans, brand focus
Chain outlines initiatives for 2011
February 21, 2011
With commodity costs on the rise, chains grapple with options to offset expenses
The restaurant industry is already dealing with increased costs. Favorable commodities prices — the lone blessing of the recent recession — are quickly disappearing as the U.S. economy slowly emerges from its three-year slump. And according to commodities experts, multiple market factors will continue driving prices for corn, beef, pork, grains and dairy upward well into 2011 and possibly beyond.

January 21, 2011
NRN 50: Value added
Discounted dishes, bundled items find way onto menus industrywide
January 10, 2011
A taste of what's to come in consumer trends


This story is part of NRN's "2011 Forecast & Trends" special report.


The start of 2011 will bring with it thousands of New Year’s resolutions from restaurant customers to eat better, eat less or save more money. But luckily for operators, such promises to cut back don’t necessarily mean fewer visits to restaurants. Rather, they mean the continuation of behavior that’s played out through the Great Recession and the long, slow recovery since.


January 10, 2011
A taste of what’s to come in policy

This story is part of NRN's "2011 Forecast & Trends" special report.

While many in the foodservice industry applauded the changing of the guard in Congress and state houses across the nation in the midterm elections, Washington insiders are cautioning restaurateurs not to assume that 2011 will necessarily shape up to be a much more business-friendly year.


November 8, 2010
Balance between frequency and devotion drives traffic

Limited-service restaurant managers often see the same customers several times a week and might be surprised to learn that their operation isn’t the favorite lunch spot of those regulars. 


Likewise, a few of their more infrequent guests may consider the restaurant their No. 1 place to eat, even though they often opt for another, more convenient location.


October 27, 2010
Wendy's retools 99-cent value menu
Company says it aims to increase value perception among consumers
October 3, 2010
Innovative strategies expand margins, keep customers happy
Before the recession clouded the sunny days of easy credit, consumers sought first what they craved and considered price second. Now they examine every restaurant occasion through separate lenses of desire and affordability.
September 7, 2010
Burger King debuts new breakfast items in menu expansion
Biscuits, sandwiches and platters included in overhaul.
August 6, 2010
Quick-service breakfast prices up only slightly
QSR breakfast prices this year up 1.3 percent over 2009, study finds.
August 4, 2010
Del Taco beefs up value with discounted taco price
Promising to “blow up the definition of value,” the quick-service Del Taco chain on Wednesday dropped the price on its 59-cent beef tacos to 39 cents for a limited time.
July 19, 2010
New ads tout Quiznos' expanded value menu
Quiznos has launched an ad campaign for its $5-$4-$3 value menu.
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