Content about YouTube

August 19, 2011
NRN debuts Restaurant Social Media Index
With founding sponsor DigitalCoCo, industry now has state-of-the-art social media data
August 15, 2011
Consumers rate brands on perceived healthful image
McD beats out Subway in a survey polling social media "tastemakers" on restaurant brand perceptions
July 18, 2011
Behind the social media curtain at Taco Cabana
A look at the chain’s new efforts on Twitter, Facebook, YouTube
June 13, 2011
Standing their ground
When bad things happen to brands, the responses must be proactive and fast
May 22, 2011
How restaurants can maximize social media
Panels at NRA Show session offer best practices for Facebook, Twitter and YouTube
May 22, 2011
How restaurants can maximize social media
Panels at NRA Show session offer best practices for Facebook, Twitter and YouTube
April 20, 2011
Taco Bell wants an apology
New ad campaign asks plaintiff in beef lawsuit to say sorry, reiterates 'quality' ingredients
April 18, 2011
Young and 
restless
Social, tech-savvy Millennials offer big sales opportunities
February 21, 2011
Chains turn to social-media hubs to corral fans, followers in one online spot
A growing number of chains are using a social-media hub strategy, as seen in Pizza Hut’s Under the Roof website or the all-in-one corporate blogs from Krystal and Dairy Queen. The goal is to get brand fans from various social networks communicating with each other, which in turn will help to build brand awareness, loyalty and sales, according to marketing officials.

January 21, 2011
NRN 50: Extreme appeal
Restaurant chains cultivate curiosity, bulk up sales with indulgent offerings
January 10, 2011
Time marches on, so sales-boosting strategies need to evolve
Welcome to the second decade of the 21st century. Let’s kick it off strong with a reminder of 10 strategies you should keep in mind to stay ahead of change in 2011.
October 29, 2010
Genghis Grill adds social-media hub
Chain to use Genghis Grill TV to track fans and target marketing
October 3, 2010
Marketing messages built on 
connections inspire brand loyalty
Whether chefs or operators are connecting to consumers in a TV commercial, Facebook post or a table visit, they need to be talking about their guests more than themselves and listening more than speaking, experts said.

October 3, 2010
Video introductions help job seekers stand out
Video introductions are gaining a foothold in restaurant recruiting practices as computer webcams, inexpensive video cameras and digital cameras become more popular.
August 23, 2010
Jingle all the way

Eat your heart out, Pavlov.


The pioneer of the conditioned response would be impressed with the success of Red Robin Gourmet Burgers’ ongoing advertising campaign built around the chain’s “Red Robin … Yummm” tag, which just completed its third run last month and has more media buys in its future.


August 10, 2010
Jamba strikes back at McDonald's over smoothies
Jamba said it will redeem any McDonald’s coupon for a Real Fruit Smoothie through Aug. 15.
August 9, 2010
In a brilliant 'decision,' Chili's takes its talents to social media
Chili’s Grill & Bar and “The Office” actor Steve Carell have a long and storied relationship, so when the comic thespian averred in an ESPY Awards parody of ESPN’s LeBron James “The Decision” special that he would be eating dinner at Outback Steakhouse, Chili’s went for the social-media slam dunk.

May 30, 2010
McD’s social-media guru

Seven or eight years ago, even the restaurant industry’s most prescient thinkers and executives couldn’t have envisioned one of McDonald’s latest personnel moves — the hiring in mid-April of Rick Wion as director of social media. 


But then, seven or eight years ago, there was no Facebook or YouTube either. 


March 11, 2010
Which Wich learns lessons from social media
DALLAS Employing a variety of social media, the 105-unit Which Wich sandwich chain earlier this...
March 11, 2010
Which Wich learns lessons from social media
DALLAS Employing a variety of social media, the 105-unit Which Wich sandwich chain earlier this...
January 10, 2010
BRAND BUZZ: Making the link
We are all “tweeple” now....
December 20, 2009
Brands praise online video’s ad potential
The newest piece of creative for Pretzelmaker is a four-minute music video starring an unsigned...
December 20, 2009
Brands praise online video’s ad potential
The newest piece of creative for Pretzelmaker is a four-minute music video starring an unsigned...
December 15, 2009
Carl’s Jr.: Who says salads can’t be hot?
CARPINTERIA Calif. After years of tapping into the “talents” of sexy young actresses to...
December 7, 2009
Quaker Steak introduces Triple Atomic sauce
SHARON Pa. Quaker Steak & Lube, the 30-unit automotive-theme chain known for its 21 chicken...
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