Content about chief marketing

January 31, 2012
Subway balances healthful marketing message
Nation’s Restaurant News speaks with chief marketing officer Tony Pace
November 15, 2011
Jason Marker named CMO of KFC USA
KFC has named Jason Marker CMO of the chain’s U.S. restaurants
September 7, 2011
Friendly's offers high-fives and $5 menu items
The family dining chain gives away high-fives in new campaign
September 6, 2011
Papa John’s giveaway promotes rewards program
Papa John’s begins its second season as official sponsor of the NFL with the Million Pizza Giveaway
August 29, 2011
Cheesecake Factory selects Donald Evans as CMO
Evans previously led marketing at Hollywood movie studios
August 29, 2011
Sonic's Limeades for Learning awards cash to schools
Drive-in customers can vote on school projects for the chain to aid
August 24, 2011
Ruth's names Cheryl J. Henry chief branding officer
Henry served most recently as Ruth's chief development officer
August 8, 2011
Having words with Barry Westrum
KFC named a longtime cooks, one with 25 years of experience, as "chief chicken officer." Aaron Person beat out 5,000 other cooks throughout the KFC system.
July 19, 2011
The harder side of social media
New advertising-social media campaign at 156-unit Taco Cabana
July 18, 2011
Behind the social media curtain at Taco Cabana
A look at the chain’s new efforts on Twitter, Facebook, YouTube
July 12, 2011
Centerplate names Pascal CMO
Centerplate has promoted Bob Pascal to the post of CMO
July 5, 2011
Arby’s debuts second Ultimate Angus sandwich
Thinly-sliced roasted Angus beef with cheese and toppings
June 30, 2011
KFC relaunches grilled chicken line
KFC relaunched its Kentucky Grilled Chicken this week
June 27, 2011
Popeyes launches healthful menu items
Louisiana Leaux line also features a kid’s meal
June 22, 2011
First Watch pushes lunch sales with $6.89 deal
First Watch is launching a “2 for You” weekday deal
June 14, 2011
Panera debuts $40M TV campaign
Panera Bread is investing $40 million in its first major television campaign
June 13, 2011
Panera launches $40 million ad campaign
"Make Today Better" is biggest spend to date
June 8, 2011
CKE names Haley chief marketing officer
Brad Haley has been promoted to chief marketing officer of CKE Restaurants
June 2, 2011
McD rides steady message as rivals struggle
Burger King and Wendy’s are undergoing big changes in their marketing departments
May 23, 2011
Bruegger’s expands low-cal menu with new salads
Bagel brand the latest chain to ramp up healthful offerings
May 21, 2011
MEG Conf. recap: Evolving marketing landscape offers opportunities
Operators discuss brand building, social media and bringing relevancy back to restaurants
May 16, 2011
Chains look to win back lunch customers
Casual-dining operators are turning new dishes and combos to compete with fast-casuals
May 16, 2011
Hitting the spot with snacks
In the competition snack sales brands focus on beverages, bites and small plates
May 16, 2011
MenuMasters 2011: Popeyes
Chain's spicy Wicked Chicken box is named the year's Best Limited-Time Offer.
April 18, 2011
Red Robin overhauls menu
Revamp marks latest move in chain’s turnaround efforts
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