Content about director of marketing

May 5, 2011
Social media success takes focus, commitment
Restaurant managers must commit to social media to realize pay-off
March 21, 2011
Digital Signage Expo signals what’s ahead for electronic menus
The eighth annual Digital Signage Expo in Las Vegas highlighted the marketing and operations appeal of maturing interactive and multimedia menu and marketing board technologies.

January 21, 2011
NRN 50: Guest stars
Chain promotions tap customers to help with menu development
January 12, 2011
California Tortilla debuts Korean BBQ tacos
Fast-casual chain the latest to embrace trend
January 10, 2011
Operators slim down menu items amid consumer demand for nutritious dishes


Even before the new year put dieting resolutions into effect, a study by The NPD Group found that consumers were ordering fewer carbonated soft drinks, hot dogs, fried chicken and French fries and ordering more milk, grilled chicken and grilled chicken sandwiches, nonfried fish, breakfast cereals, fruit and yogurt.

December 21, 2010
How to make the most of online advertising
Restaurant execs share best practices during webinar
December 17, 2010
Monetizing digital media
Webinar emphasizes consumer engagement as key to success
November 12, 2010
HuHot learning from its first express branch
Chain considers combining quick-service and full-service elements
October 3, 2010
Restaurants drive traffic with group deals, alternative offers
Group-buying deals have become one of the most polarizing marketing tactics in the restaurant industry, primarily because they challenge the idea that there is safety in numbers.

September 15, 2010
Report: Lone Star Steakhouse closes 19 units
Chain told local papers that the restaurants were unprofitable
September 6, 2010
Chains update web presences to engage fans, create digital destinations
About a month after launching a revamped website, Cousins Subs saw a 10-percent increase in 
Facebook fans and Twitter followers.
August 30, 2010
This week in supplier news

Coca-Cola Enterprises honors Orion Energy Systems Inc. with its first Supplier Excellence Award for Corporate Responsibility and Sustainability. Also this week: Smithfield Foods Inc., Schwan’s Food Service Inc., Wixon Inc., Kold-Draft, Pernod Ricard USA, Southern Wine & Spirits, Absolut Vodka, and Santa Monica Seafood.

July 12, 2010
Road to opportunity
Conventional wisdom says a vehicle loses most of its value the second it’s driven off the lot, but don’t tell that to the growing list of restaurant chains that are merging their established brands with the white-hot food truck phenomenon.

June 14, 2010
Mucho Burrito taps social media, sweepstakes for big Cinco de Mayo
Mexican restaurants don’t need much help ringing up sales on May 5, even in a fairly underdeveloped market like Canada, said Norm Pickering, director of marketing for Mississauga, Ontario-based Extreme Brandz, franchisor of 25-unit Mucho Burrito.

June 14, 2010
Turning up the juice
Creative new drinks aimed at pint-sized patrons are flooding restaurant menus. 

June 13, 2010
Restaurants look to score sales goals during World Cup
With the 2010 World Cup in full swing, restaurants are looking to pitch themselves to new customers and drive incremental revenue by opening at odd hours for live broadcasts and offering specials for fans.
June 13, 2010
Turning up the juice
Creative new drinks aimed at pint-sized patrons are flooding restaurant menus.
May 25, 2010
Gold Star Chili campaigns for Chilitown USA
Gold Star Chili’s hometown of Cincinnati may be known as “the Queen City,” but the 95-unit chain has spent most of the year lobbying for a new designation: Chilitown USA.
April 29, 2010
Maggiano’s rolls out branded wine
DALLAS Maggiano’s Little Italy has introduced its own signature private-label wine, an Italian cabernet sauvignon-sangiovese...
March 8, 2010
Smashburger chairman adds CEO duties
DENVER Smashburger has expanded chairman David Prokupek’s role to include chief executive duties and added...
February 1, 2010
Restaurant Week a highlight for NYC operators
NEW YORK While Restaurant Week is undoubtedly a treat for diners here, many operators cherish...
January 7, 2010
Gold Star Chili offers $5 meals
CINCINNATI Citing “the Cincinnati way” of helping neighbors in need as a motivating factor, Gold...
October 18, 2009
Dinnerhouses pick up pace with fast-food strategies
They say what goes around, comes around, and casual-dining chains are working to make that...
October 11, 2009
Billboards ‘super-size’ McD’s Angus message
Breaking away from the pack of businesses trying to advertise across the small screens of...
August 16, 2009
Mama Fu's debuts redesigned menu
AUSTIN Texas Mama Fu's Asian House, a 12-unit pan-Asian chain, said Monday it has redesigned...
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