These newcomers to the 2013 Second 100 roster reflect a broad range of segments, cuisines, price points and growth strategies. While some changes to the census proved beneficial in opening spots for upwardly mobile brands — this year, hotel chains were removed from the ranking — robust sales or unit growth, and sometimes both, boosted these 10 newcomers into the Second 100 echelon. Among them are four casual-dining concepts, two pizza players, two beverage-snack brands, one better-burger purveyor and one convenience-store concept offering fresh Tex-Mex fare at low prices. Each is poised to race up the list in coming years. They are ranked here by Latest-Year U.S. systemwide sales, in millions.

10. LaRosa's Pizzeria

LaRosa’s Pizzeria has more than 40 pizzas, sandwiches, salads, wings, pastas and desserts. It also offers online ordering, catering, and bundled and
single-pie promotions, such as two hoagie sandwiches and a large two-topping pizza for $21.

LaRosa's
Latest-Year U.S. systemwide sales: $138 million
Latest-Year sales growth: 7%
Second 100 sales rank: 198
U.S. unit count: 65 (no change)
ESPU: $2.1 million (up 6.2%)