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Marco’s Pizza boosted its system sales by 32.5 percent in the Latest Year with a sales growth strategy that balanced specialties like South Philly Cheese Steak pizza with promotions such as the Big Square Deal combo to counter those of bigger rivals.

Marco's Pizza
Latest-Year U.S. systemwide sales: $197 million
Latest-Year sales growth: 32.5%
Second 100 sales rank: 166
U.S. unit count: 334 (up 21%)
ESPU: $645,900 (up 7.1%)