Second 100 chains’ collective average growth in estimated sales per unit, or ESPU, decelerated to 0.7 percent in the Latest Year from 2.2 percent in the Preceding Year, highlighting an ongoing market share battle across a major tier of the industry. While the average ESPU growth of the Second 100 trailed the 1.1-percent average growth of the brands in the Top 100 report published last month, Second 100 chains produced a higher average ESPU than their more established rivals: $2.5 ...

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