A new entrant to the Second 100 report, Freddy’s Frozen Custard & Steakburgers managed to grow its U.S. unit count more than 25 percent, while still accelerating its estimated sales per unit, or ESPU, from 3.5 percent the Preceding Year to 10.5 percent in its latest Fiscal Year. Leaders of the “better burger” noted that franchisees have been driving unit growth and ramping up their opening schedules as they build more scale in their territories. In franchised or ...

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