The Business Case for Engaging Gay and Lesbian Employees and Guests

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  • On-Demand Webinar


  • Complimentary


Lou Kaucic, CEO & Founder, Coaches Collective Intl. (CCI) & former Chief People Officer, Applebee's International

Jennifer Brown, President, Jennifer Brown Consulting


The Business Case for Engaging Gay and Lesbian Employees and Guests
It's About Dollars and Cents

The cultural profile and attitudes of the American marketplace is changing. Competition for top talent and loyal customers is fierce and multicultural markets are more important than ever before. Businesses must follow changing trends and become culturally relevant if they want to be successful.

Effectively engaging potential employees and customers from all cultural backgrounds, including the lesbian, gay, bi-sexual and transgender (LGBT) community and their allies, is critical when it comes to building brand equity and growing the bottom line.

This webinar will outline action steps your operation can take to boost employee and customer engagement by being savvy about LGBT needs and preferences. You will learn about specific strategies and tactics that will help operators do well with customers while doing good for their employees.

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