- This webinar is now available On-Demand.
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Date & Time
- On-Demand Webinar
- Aron Levin, Ph.D., professor of marketing, Northern Kentucky University
A new study from NPD Group indicates half of consumers have consciously tried to minimize or eliminate their use of a food, beverage, or food ingredient when dining out at casual/family restaurants in the past 6 months. In fact, fats/oils (42%), sodium (41%) and fried foods (40%) top the list of diners’ concerns. However, these concerns, particularly regarding sweeteners, have little influence on a diner’s choice of restaurant and menu item.
Aron Levin, Ph.D., professor of marketing, Northern Kentucky University, will review the results of the research and provide insights during a 45-minute webinar that will address:
- Details on consumer awareness and attitudes towards key foods/beverages/ingredients
- Consumer sources for information about food and food ingredients
- Consumer perceptions of health and nutrition at restaurants
- The degree to which ingredient concerns influence restaurant visitation