Diners Hunger for Information, While Craving Their Favorite Restaurant Foods: How Consumer Behaviors Affect the Latest Restaurant Trends

    Date & Time

  • This webinar is now available On-Demand.
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    Event Type

  • On-Demand Webinar

    Cost

  • Complimentary

Speakers

Speakers:

-Joy Dubost, Ph.D., RD, CSSD, Director Nutrition & Healthy Living, NRA Food Scientist & Registered Dietician, Dubost Food & Nutrition Solutions, LLC

-Aron Levin, Ph.D., Associate Professor of Marketing, NKU, Owner, Levin & Associates Marketing Research

Description

There's a desire among diners to improve their diets and learn more about the foods they are eating; but their behavior doesn't always match their intentions. Several recent studies from the International Food Information Council Foundation, Nutrition Journal, National Restaurant Association and NPD Group looked at consumer attitudes toward nutrition, energy intakes, and customer behaviors and drivers. Restaurant-industry executives will gain insight into these diner attitudes and behaviors, to know where to focus their energies when developing and marketing menu items, and will learn how to gain consumer loyalty.

Joy Dubost, Ph.D., director of nutrition and healthy living at the National Restaurant Association (NRA), and Aron Levin, Ph.D., associate professor of marketing at Northern Kentucky University (NKU), will review the results of the research and provide insights during the 45-minute webinar addressing these areas:

  • Diner attitudes about their eating habits
  • Energy-intake habits
  • Diner behaviors and restaurant response
  • Diner eating patterns
  • Restaurant-industry predictions for 2020

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