Landing Local Media: Out-of-the-Box Ideas From Those Who've Done It

    Date & Time

  • This webinar is now available On-Demand.
  • Please complete the registration.

    Event Type

  • On-Demand Webinar

    Cost

  • Complimentary

Speakers

Moderator:

-Mark Brandau, Sr Editor, Nation's Restaurant News

Speakers:

-Lynn Miller, CEO, 4GreenPs
-Annica Kreider, VP Brand Development, Mellow Mushroom Pizza Bakers
-Jessica Smith, Sr Director Marketing, Ted's Montana Grill

Description

There's really no mystery to it, and this panel will share their experiences earning favorable media attention from local newspaper, magazine, radio, television and social channels.

Attend this complimentary webinar and learn:

  • How to create basic, effective media outreach plans
  • What makes a story appealing to media...or not. HINT: You're in the food business, baby!
  • How (and when) to use a press release
  • Pitching do's and don'ts
  • Creative twists—breakfast breaks, lunch drops, live interviews and more
  • How it works in real life
  • Tools that can help

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