Menu, marketing moves to come
(Continued from page 1) At IHOP, the company is making progress on a plan that includes differentiating the menu, offering better value, strengthening advertising and media and improving operational excellence, Stewart said. A new menu in June will feature the recently introduced brioche French toast and Griddle Melt breakfast sandwiches, which have been promoted on television, and Stewart was optimistic that the reworked menu will be easier for guests to navigate and improve speed of ...
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