Taco Bell, McDonald’s, KFC and Domino’s Pizza emphasized new product platforms in the first quarter, but the question remains whether the chains will promote the items long and strong enough to maintain the sales lift of a trial period — or whether conditions in the quick-service segment will let them. RELATED • Survey: QSR customers embrace ordering technology • The new QSR value menu • More QSR news at NRN.com McDonald’s launched ...
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Contact: Desiree Torres Desiree.Torres@penton.com