KFC: Enough marketing muscle for Boneless?
(Continued from page 2) Though Yum officials did not discuss menu mix targets for KFC’s Original Recipe Boneless during its first-quarter call, chain president John Cywinski hinted in a separate interview with Nation’s Restaurant News that the item would be promoted heavily and likely would spawn other applications, like replacing the chicken in KFC’s sandwiches. In past rollouts for other products, particularly Kentucky Grilled Chicken, KFC had trouble sustaining ...
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