In the increasingly fast-paced world of restaurant research and development, the need for efficient processes has never been greater. While menu developers have more tools than ever to determine what their customers want and how to get it to them, so do their competitors. Along with speed, development teams need long-range action plans that ensure their product pipelines are full and channeling winning introductions consistently. “If a concept is smart, it’s testing ...
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Contact: Desiree Torres Desiree.Torres@penton.com