(Continued from page 1) Work on the low end of the price scale is part of a larger effort to redefine value at the chain, Niccol said. While Taco Bell has long been known for value, he said, the chain is now focusing on offering affordability at different levels to meet the needs of various customers. Last year, Taco Bell introduced a higher-priced Cantina Bell menu, which offers “Fresh Mex” food for around $5, which would be more expensive at fast-casual competitors like ...
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