Offering menu items usually reserved for the casual-dining segment is one of the ways Checkers Drive-In Restaurants Inc. is aiming to set itself apart from its quick-service competition. Terri Snyder, senior vice president and chief marketing officer at the Tampa, Fla.-based brand said that that’s why the company began offering Loaded Potato Skins topped with cheese sauce, bacon and ranch dressing last month. “People love potato skins, but they only get them in a casual ...
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Contact: Desiree Torres Desiree.Torres@penton.com