KFC’s forthcoming launch of Original Recipe Boneless chicken could be a game-changer for the brand, but only as part of a long-term effort, according to industry observers. In KFC’s first statement last Friday about the impending launch, president John Cywinski said, “This is more than just a promotional product; it’s a new way of doing business at KFC.” Industry watchers agreed, but they stressed that the April 14 introduction of boneless chicken for ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!