A good opening line
(Continued from page 2) Tim Nelson, president of Chicago-based advertising agency Tris3ct, does not foresee a long life for KFC’s “I ate the bones” tagline in its commercials — which characters in two new spots say to express shock and mistaken horror that they gobbled up their Original Recipe chicken, bones and all — but he said it could effectively begin a longer campaign. “You get somebody saying, ‘I ate the bones,’ in this ...
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Contact: Desiree Torres Desiree.Torres@penton.com