Just as consumers are moving away from mainstream beer to microbrews and from commodity coffee to premium varieties, when it comes to tea, the more specialized the better, said David DeCandia, director of tea at the 850-unit Coffee Bean & Tea Leaf chain. In fact, the interest in the healthful attributes of tea, particularly green tea, that industry watchers say have helped drive growth in the beverage’s popularity in recent years, has been replaced by a focus on the tea itself. ...
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Contact: Desiree Torres Desiree.Torres@penton.com