Ramping up snacks
(Continued from page 1) Brandt said the test is still in its early phases, but the chain intends to maintain its mix of value-positioned and premium menu offerings. The latter includes the Cantina Bell menu, developed last year by celebrity chef Lorena Garcia, with items approaching $5. That menu was designed to “make Taco Bell more relevant,” he said. Taco Bell has also been developing more snack items for its menu, which have appeal from a value standpoint. In December, ...
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Contact: Desiree Torres Desiree.Torres@penton.com