A good cocktail list is a great way to drive revenue in its own right, but savvy operators are finding that creating beverages that are in sync with what’s going on in the kitchen can make the bar’s offerings even more effective. Curating a drink menu to highlight the flavors and cultural heritage of the cuisine offered engages customers, encourages repeat traffic and helps tell a brand’s story, operators said. With many of these specialty cocktails priced at $10 and ...
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Contact: Desiree Torres Desiree.Torres@penton.com