Panda Express's Golden Szechuan Fish is the chain’s first ever systemwide fish offering.
Lent, the 40-day period before Easter that begins on March 5 this year, is a period of reflection and repentance for some, and also a time of increased seafood sales for the restaurant industry. “It’s a significant business opportunity, I think, for all chains,” said Brad Haley, chief marketing officer of CKE Restaurants Holdings Inc., the parent company of quick-service restaurants Carl’s Jr. and Hardee’s, which rolled out fish specials for the ...
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Contact: Desiree Torres Desiree.Torres@penton.com