Wendy's Bacon Portabella Melt on Brioche features another upscale bun.
Wendy’s has replaced its popular Pretzel Bacon Cheeseburger with its latest limited-time offer, the Bacon Portabella Melt on Brioche, despite the latter’s sales-driving performance during the third quarter. Brand spokesman Denny Lynch said the Pretzel Bacon Cheeseburger ended its run as a limited-time offer in keeping with Wendy’s marketing calendar, which already allowed for one extension for the sandwich when demand and social-media buzz for the item lived up to hype ...
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Contact: Desiree Torres Desiree.Torres@penton.com